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Pat Iyer’s Blog for Legal Nurse Consultants

Writing for Attorneys – This is Not Academia

By Pat Iyer | 02/04/2014 | 0 Comments

Many legal nurse consultants have college degrees and recall laboring over term papers. Writing for attorneys is different from academic writing in several ways. (Learn how to WOW your clients with our full-day webinar intensive, “Polish Your Writing Skills“.) Why writing for attorneys is different 1. Academic writing is heavily cited. The more footnotes, the […]

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3 Tips for Persuasive Legal Nurse Consulting Writing Part 4

By Pat Iyer | 01/30/2014 | 0 Comments

If you are a legal nurse consultants, you’ll benefit from being able to write persuasive and analytical reports. Attorneys count on you to be able to clear express your opinion. Follow these tips for persuasive legal nurse consulting writing. Part 3 of this blog post series described ways to break up content. This concluding blog […]

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Tips for Persuasive Legal Nurse Consulting Writing Part 3

By Pat Iyer | 01/30/2014 | 0 Comments

Legal nurse consultants: do you want to know how to write better advertising and marketing copy for your legal nurse consulting business, whether you are writing a letter, email, blog post, website content, or brochure? How can you create persuasive legal nurse writing? Part 2 of this blog post series covered 3 tips: Split long […]

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3 Tips for Persuasive Legal Nurse Consulting Writing Part 2

By Pat Iyer | 01/29/2014 | 0 Comments

Learn how to keep your legal nurse consulting reports interesting and persuasive. To find out how to improve your copywriting skills, follow these tips. Part 1 covered 3 tips: Vary sentence length, cut out the fluff and eliminate prepositions. Here are the next 3 tips. Split Long Sentences If you find yourself writing extremely long […]

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3 Tips for Persuasive Legal Nurse Consulting Writing Part 1

By Pat Iyer | 01/28/2014 | 0 Comments

Whether this is new material or simply a refresher, you’ll be able to write better advertising and marketing copy for your legal nurse consulting business, no matter whether you are writing a letter, email, blog post, website content, or brochure. As a side benefit, if you get really good at this skill, you might consider […]

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How to Use “Social Proof” to Promote Your Legal Nurse Consultant Business Part 2

By Pat Iyer | 01/24/2014 | 0 Comments

In part 1, I discussed writing advertising copy, whether it’s on your website, in a direct mail piece such as a brochure, or in an email. Your main objective is to get the reader to respond in a specific way – buy your services, sign up for the newsletter, volunteer for the event, etc. Are […]

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How to Use “Social Proof” to Promote Your Legal Nurse Consultant Business Part 1

By Pat Iyer | 01/22/2014 | 0 Comments

Are you comfortable using social proof to promote your legal nurse consultant business? Writing advertising copy can be one of the most difficult tasks for anyone trying to promote their consulting services, especially those who are not trained in writing, marketing, or persuasive rhetoric. It’s pretty common to spend hours writing a blog post, email, […]

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Your 2014 Business Plan: How To Avoid Being Blown Off Course

By Pat Iyer | 01/15/2014 | 0 Comments

Do you have a business plan? Are you braced to avoid having your business blown off course? Are you planning to recover from being blown off course? How can you avoid having your business blown off course? If you don’t have goals for your legal nurse consulting business, you’ll easily get off course. The business […]

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Becoming Perfect? Ask Joe

By Pat Iyer | 01/10/2014 | 0 Comments

Is becoming perfect possible? “Joe” (name changed) had on the surface everything going for him. He was a graduate of an Ivy League college and ran a successful business. He was personable and friendly and made others feel important and respected. But Joe had a piece missing from his personality: a conscience. He was a […]

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How to Overcome Your Fear of Exhibiting

By Pat Iyer | 01/08/2014 | 0 Comments

Have you tried exhibiting at an attorney conference as a way to exhibit your legal nurse consulting services? Do you have fear of exhibiting? Tackling a Fear of Exhibiting I knew that exhibiting at an attorneys’ conference was a good way to market my legal nurse consulting services, but I was deeply anxious about the […]

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