Do you want to know how to increase your opportunities for closing a sale? You may not think of a conversation with an attorney about a new case as being a sales transaction, yet it is. You have something the attorney needs (your expertise and assistance). The attorney has something you need: the ability to […]
Are you blogging? Are you confused about the ideal blog post length? A lot of LNCs ask me how many words they should strive for. Who needs to see you blog post? Actually, you are writing for humans and spiders. It is really only worth blogging if both “bods” (human readers) and “bots” like what […]
Do you ever hesitate when it comes to closing the sale? Legal nurse consultants get phone calls from attorneys who ask them about cases and that is a sales opportunity. How do you structure the conversation so you can encourage the attorney to send the case? Fear of Sales Affects Closing the Sale Have you […]
Once you commit to starting a blog, you should work out systems for meeting your blogging deadlines. Few things look more neglected in the online world than a blog that has not been updated for years. Consistency is essential when running a top-notch blog. There are many ways to successfully manage your blogging schedule. Every […]
In a Legal Nurse Podcast, Regina Clarke shared her thoughts about the right business processes that healthcare organizations need to have in place. She said, “These four fundamentals hold true for every organization that wants to improve the experience for the customer. In health care clearly the customer is the patient.” She got me thinking […]
There are so many social media platforms. It can start to get really confusing for legal nurse consultants trying to use social media for their business. The top social media channels for businesses are Facebook, Twitter, LinkedIn and YouTube. In this post I share tips about the first 3. I will save tips about YouTube […]
How do you build trust and demonstrate expertise to your attorney clients? Use email marketing. Give away things like free samples or free reports. If I were marketing to attorneys right now I would offer a free 3-page report on how to interpret medical records. Free videos are great, as are also little 2 to […]
The role of risk managers is simply to investigate claims, right? Not so fast. There is a lot more to this job than that. I was a member of the American Society for Healthcare Risk Managers for quite a few years and attended the New Jersey chapter meetings. I thought of risk managers as people […]
There are multiple opportunities for patient injury to occur. Those of us with knowledge of how the healthcare system works see that facilities use safety principles for preventing patient injury. When the system fails, the litigation system may become involved. Consider the safety issues in this case. A forty-two year-old woman was admitted to the […]
How do you prevent website hacking? You’ve got a lovely legal nurse consulting website. You’re proud of it. One day you discover that cybercriminals have gotten to it and inserted nasty code that infects everyone who views it. Prevent website hacking with strong user names and passwords What are the two worst passwords? Never use […]