What are the keys for understanding the criminal defense attorney? How can you most effectively connect with your attorney clients? There is a lot at stake – criminal defense attorneys want to win That might be an obvious statement. And unlike a medical malpractice or personal injury case, where money is at stake, in criminal […]
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Demonstrative evidence in criminal cases can make or break the prosecution cases. Our ability as legal nurse consultants to think visually makes us invaluable to attorneys. How do you use this skill with litigation? Prepare Demonstrative Evidence with the End in Mind The first step is to put yourself in the position of the juror. […]
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How did envy, greed, and hero worship turn into the murder of Selena Quintanilla-Perez, an internationally known Latino singer? At the time of her death, Selena’s Tejano music was one of the most popular Latin music types in the U.S. This is an abbreviated story of the murder of Selena. See the full story here. […]
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Relationship marketing is what savvy LNC business owners incorporate through marketing tactics. Therefore, without marketing, no one will know you have a business helping attorneys. Why? Because people work with those who they know, like, and trust. For instance, they want to know that you’re a real person with real feelings. As Brian Basilico shared […]
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Celebrate every victory in your business is something you should overlook. Even small victories should be exciting and can motivate you during the struggling times in your business. Do you tend to pay attention only to bigger successes? Without feeling the need to celebrate what you have already accomplished is a mistake you never want […]
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Getting noticed on LinkedIn may seem intimidating. After all, there are millions of users, with half considered active. However, only about one percent of monthly users bother sharing content every week. That means that you have a lot of opportunities. Let’s find ways to get noticed on LinkedIn that may work for you. Getting […]
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Do you know that you build trust by being consistent in your marketing and branding? Consistency is a key element in a business’s success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is […]
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What is Compelling Content? When you regularly create compelling content and share it on your blog and with your email list, then your community of attorney clients will begin to flourish. Here’s what sets compelling content apart from ho-hum content: Compelling content serves a need. The best content meets a real need for your audience […]
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One hundred years after the creation of the Aunt Jemima stereotype, one might hope that companies might have learned not to create racist images. Gucci dispelled this hope. During Black History Month in 2019, the Italian luxury brand for fashion and leather goods launched an $890 blackface sweater. You can see it here. The response […]
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Looking for tips to create a video for your business? Video is one of the most underutilized aspects of internet marketing. A picture can tell a thousand words, so just think how many words a video must tell! Not only can you convey more information through a video, but it will also be more engaging, […]
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